# Viditor for founders: launch and feature videos without hiring an editor

Canonical URL: https://viditor.app/for/founders
Last updated: 2026-10-13

> TL;DR: Viditor lets a founder turn a talking-head take and a screen recording into a launch or feature video by typing what they want. The AI cuts the pauses, puts the product beside you, adds captions, counters and music, and exports an MP4 you post yourself. It runs on the Claude or ChatGPT plan you already pay for.

Image: Viditor editor with a vertical talking-head video, an AI plan card waiting for approval, and a timeline with layout, caption and motion scene rows.

Founders ship features every week, and most of them never get a video because editing takes longer than building. Viditor is a Mac video editor you direct by chat. You record yourself and the product, then tell it what the video should do. It watches the actual frames as it edits, so the result is a real timeline you can keep refining, not a template.

## What video work does a founder need done?

Founders need short videos that explain what shipped and why it matters, made fast and posted on time. That usually means a launch film, a feature announcement, a weekly changelog, or a face-to-camera post about what you learned. All of them mix a talking head, the product on screen, captions, a few graphics and music.

Most of that work is mechanical: cutting pauses and false starts, lining the screen recording up with what you say, captioning, adding a lower third, levelling the music. Viditor's assistant does that part. You keep the decisions: what the hook is, what to show, and when it's good enough to post.

## How does a launch video go from raw footage to a finished MP4?

A typical feature video takes one project and a handful of requests:

1. **Record two things.** A face-to-camera take where you explain the feature, and a screen recording of it working. Phone or webcam footage is fine.
2. **Import.** Drag both files into a new project and pick 16:9 for YouTube and LinkedIn or 9:16 for Reels and Shorts.
3. **First cut.** Ask: "Cut the ums, long pauses and false starts, and start on the strongest line." The assistant removes pauses it confirms in the audio, keeps every meaningful word, and shows a preview under its reply.
4. **Show the product.** "Put the screen recording above me while I talk about the dashboard, then go back to full screen." It switches layouts and keys punch-ins on the UI moments you name.
5. **Add the graphics.** "Count up to 3× when I say three times faster" and "Add a lower third with my name and title." Motion scenes anchor to your words, so they stay in sync after later cuts.
6. **Captions and sound.** "Bold word-by-word captions, quiet music under my voice, a whoosh into the counter." Music ducks under speech automatically.
7. **Review.** Pin a comment on any frame ("hold this a beat longer") and click **Fix with AI**, or ask for a critic review before export.
8. **Export and post.** Export an MP4, ask the assistant to write the post copy, then upload the video from the **Exports** tab in the platform or the scheduler you already use.

Turn on plan mode in Settings if you want to approve the assistant's plan before it edits anything.

## What can I say to Viditor?

Say the outcome you want, the way you'd brief an editor. Requests founders use often:

- "Start on the line about the 4 pm ship."
- "Show the product above me for the demo part."
- "Cover the jump cut with the screen recording."
- "Put a counter on 160 GB."
- "Add a title card that says Launch week, day 3."
- "Make a 45-second vertical cut of this for Reels."
- "Keep the music under my voice."
- "Review it before I export."
- "Write the LinkedIn and X posts from what I actually said."

The [prompt library](https://viditor.app/prompts) has more, each tested in the app.

## Which features matter most for founders?

The features that save founders the most time are the ones around the talking head and the product shot.

| Need | Viditor feature |
|---|---|
| Tight cut with no dead air | [Silence and filler word removal](https://viditor.app/features/silence-and-filler-word-removal) |
| Product on screen next to you | Layouts: screen above or below, side by side, inset corners, speaker card or bubble |
| Numbers and names that land | [Motion graphics](https://viditor.app/features/motion-graphics): counters, titles, lower thirds, charts, annotations |
| Readable on mute | [Word-by-word captions](https://viditor.app/features/auto-captions), transcribed on your Mac |
| Consistent look | Brand tab: colors, fonts, caption style, linked to text and graphics |
| Fast notes | [Comments with Fix with AI](https://viditor.app/features/comments-fix-with-ai) |
| Ready to post | [MP4 export](https://viditor.app/docs/export) with 9:16, 1:1 or 16:9 presets, safe zones and a loudness check |

## How does it fit a founder's week?

Viditor takes the edit off your plate, and the rest stays where it already lives. Plan the video next to your roadmap, record, and let the assistant handle the mechanical cut. When the export is done, ask it for the LinkedIn and X posts written from what you said, then post or schedule them in your own tool.

A weekly changelog video works well this way: one project per week, the same brand look, a 30 to 60 second screen-plus-voice cut, and an export you post before you're back to building.

## Why does it run on my own Claude or ChatGPT plan?

Because most founders already pay for one. Viditor connects to Claude Pro or Max through Claude Code, or a ChatGPT plan through Codex, and uses that sign-in. There's no Viditor AI credit system to top up. Usage counts toward your plan's limits, and if you hit them, manual editing keeps working.

## Where does Viditor fall short for launch videos?

Viditor is built for short, talk-led videos, so some trailer techniques aren't there yet. There are no speed ramps or slow motion, so a fast-forward moment has to be built from jump cuts. Screen zooms are keyframed punch-ins, not automatic cursor-follow. Timelines stop at 5 minutes and export at 1080p, 30 fps. Viditor doesn't generate thumbnails, so design those in another tool.

If those fit, Viditor is a one-time purchase with 7-day refunds ([pricing](https://viditor.app/pricing)). [Download Viditor](https://viditor.app/download) to try it on your next launch.

## Honest limits

- Timelines max out at 5 minutes; export is 1080p at 30 fps.
- No speed ramps or slow motion. Timelapses are built from jump cuts.
- No cursor-follow zoom on screen recordings. Zooms are keyframed punch-ins.
- Viditor doesn't generate thumbnails; design them in another tool.
- Mac only: Apple Silicon on macOS 14 or later.

## Frequently asked questions

### Can a founder make a launch video in Viditor without editing experience?

Yes. You describe the edit in plain words, such as cutting the pauses or showing the product above you, and the assistant makes it on a real timeline. You review the preview, undo any request in one step, and fix details by hand if you want.

### Does Viditor cost extra on top of my AI subscription?

Viditor is a one-time licence, not a subscription. Chat runs on your existing Claude Pro or Max plan through Claude Code, or your ChatGPT plan through Codex, so there's no second AI subscription.

### How long can a launch video be?

Timelines max out at 5 minutes and export at 1080p, 30 fps. That fits launch films, feature announcements and weekly updates, but not long webinars.

### Can Viditor post the video for me?

No. Viditor edits and exports, and you post. Open the MP4 from the Exports tab and upload it in LinkedIn, YouTube, X or whatever scheduler you use. The assistant can write the post copy from what you said, as a chat reply you paste.

### Will my unreleased product footage be uploaded?

No. Footage is edited and exported on your Mac. The assistant sends the transcript excerpts and the still frames it inspects to Claude or ChatGPT under your plan; Viditor uploads nothing, so the finished video stays on your Mac until you upload it yourself.

## Related

- [How to make product demo videos with Viditor](https://viditor.app/for/product-demo-videos)
- [Motion graphics without After Effects](https://viditor.app/features/motion-graphics)
- [How do I export a video from Viditor?](https://viditor.app/docs/export)
- [How to make a product launch video](https://viditor.app/blog/make-a-product-launch-video)
- [How to make changelog videos](https://viditor.app/blog/changelog-videos)
- [Video hook](https://viditor.app/glossary/video-hook)

Download Viditor for Mac (one-time licence, see https://viditor.app/pricing): https://viditor.app/download